Equine Farm Management Website Redesign
Ron Wallace is a seasoned veteran in the equine industry, managing and consulting top horse farms around the United States and the world. His website had served him well over the years but needed an overhaul to bring it up to date with current web trends and tools. Project goals included: Responsive Design, Interactivity, Search Engine Optimization, Google Analytics, and Increased Conversions. Use the slider below to compare and contrast the old and new home pages for equinefarmmanagement.com!
Click and slide the vertical bar to compare the two versions of the EFM home page.
His original home page introduced way too much information that was not structured in an SEO friendly way, did not have a clear call to action and was not responsive. By opening up the page into clear rows and presenting only short summaries of the inside pages with clickable links to explore further, we cut down on home page “bounces” and helped funnel users to the pertinent info they desired.
This website is no longer viewable.