Regal Springs Branding, Brochure & Website[themify_hr color=”dark-gray” width=”70″ border_width=”1″]
Regal Springs is an initiative by DellaValle Management INC. to move into the retirement home market. This project is ongoing and consists of branding and logo design, marketing materials, vision-casting brochure and website. The materials needed to outline a lifestyle targeted at both folks of retirement age and their families with an emphasis on transparency and modern connectivity. The website, in particular, needed to be a platform with a multi-fold objective outlining life at regal springs while also providing information and research for potential investors in a package that was easy to navigate.
Branding[themify_hr color=”dark-gray” width=”100%” border_width=”1″]
The logo is currently a work in progress. We will be revisiting this idea once the project is fully funded. Currently the logo embodies a few of the branding and marketing goals of the company. The “window” housed in the “A” will be referenced on marketing materials (currently seen on the cover of the brochure and in the header of the website) and communicates the multi-faceted look into Regal Springs living. Using targeted imagery in the four quadrants of the window we can quickly outline the four facets of Regal Springs life: medical, emotional, and physical wellbeing and luxury, as well as family connectedness. The current serif font used supports a classic and refined sensibility without being pretentious. The letters are kerned together to imitate a regal, flowing motion and further emphasize connectedness and community. The green moves away from the ubiquitous sterile blue and white of medical branding and invokes a calm, reserved but rich standard of living that Regal Springs aims to provide.
Brochure[themify_hr color=”dark-gray” width=”100%” border_width=”1″]
As stated previously the brochure is a vision-casting tool as well as a branding outline targeted towards potential investors as well as development partners. The brochure combined with several introductory information sheets had a two-fold goal:
- Outline the current trends of the retirement home market as well as show the future growth potential of an aging, but technologically fluent population.
- Show how Regal Springs can be competitive in the retirement home market by providing new levels of service and lifestyle with a focus on technologically advanced “smart homes” and connectivity between patrons and their families.
Initial meetings with investors have yielded promising results and Regal Springs expects to be funded within a few months.
Website[themify_hr color=”dark-gray” width=”100%” border_width=”1″]
The website is a combination of assets including the brochure and sales/information sheets and serves to organize the information presented to investors, potential customers and even development partners in a clean, logical, responsive way. Since multiple target audiences would be viewing the site the menu seeks to combine information in a predictable fashion via clear, concise menu titles and funnel users to the correct pages. A “sticky” header was implemented so that users could navigate to other pages at any point. This helped alleviate some of the annoyance caused by long pages with a lot of information, especially when viewing on mobile devices with collapsed columns.